Tools like Google Keyword Planner can help you identify these opportunities. Some keywords are nearly impossible to rank for, especially for newer or smaller websites. Read my complete keyword research guide to learn how to maximize your keyword strategy in 2024 and look for the right keywords. You’ll discover interesting and effective ways to create quality content that satisfies searchers and gets Google’s attention. Ranking higher on Google starts with understanding what keywords are and how they function in search. Guest blogging is an excellent way to gain exposure within your industry while earning high-quality backlinks.
That’s more views than the countless video embeds on our blog have sent us, which currently gets over 250,000 organic visits per month. If a website writes on the topic of pets, an article about “cars” won’t do well (unless it’s related to pets, of course). The algorithm gets somewhere between 5 to 9 minor updates every day. The more advanced the algorithm gets, the more frequent the updates. In 2018, however, there were over 3200 changes – which averages out to about 9 updates a day.
You can find low-difficulty keywords to target with Semrush’s Keyword Magic Tool. After all, few users venture beyond the first page of Google. And of those that do, only a tiny percentage click a result they find there. For example, the knowledge panel isn’t considered to have a traditional ranking position. This is a special kind of organic result that contains a larger excerpt from your page.
- If you can check off each of those items, you’re ready to submit your URL to Google and have them re-index.
- However, using keywords in your post and directing traffic from your other social media sites may help.
- Observing which apps lost their positions and which gained helps us understand why our ranking is the way it is.
- Since they’re at the top of the search engines, these top-ranking ads may be the only ones a customer sees before making a buying decision.
- Also, access more Google Form options by clicking on the three-dot menu icon on the right-hand side to select “Limit to one response per column” from the drop-down menu.
The Power of Backlinks and Domain Authority
For example, here’s what we get if we plug in our post about creating a go-to-market strategy. You should now see all keywords you rank for on the first page of Google, but not in position #1. If you already know which keyword you want to rank higher for, skip this step. Otherwise, you need to find a page that could rank higher for its target keyword. Make sure you’ve followed at least tips 1 through 6 in this guide, before progressing any deeper in the pursuit of ranking your content higher on Google.
📝 2. Test Loading Speed
If you have two pages that cover similar topics and target the same set of keywords, you are likely to run into a duplicate content issue. There are two big problems that happen when you have duplicate content. If both show up in the SERPs you can then end up with fewer backlinks to each page.
Among many other reasons, it helps ensure your keyword rankings are not only steady, but they’re constantly improving. While search engines and humans have different ways of reading and digesting content, there are certain commonalities that will help ensure we are creating content with both in mind. Site pages should be both easily found and navigated by search engines and users.
You also need to consider the experiences of visitors to your site. You need to take a holistic view of the value your website provides to users, then optimize your content so that it gets the results you need. To ensure your website ranks highly, you can’t just focus on what search engines are looking for. You may find that your business doesn’t show up for relevant searches in your area. To maximise how often users find your business in local search results, ensure that your business information in Business Profile is accurate, complete and engaging. To improve your business’s local ranking, use Google Business Profile to claim and update your business information.
Data can quickly become outdated, so it’s important to refresh it regularly. Set a schedule for updating BHS Links your dataset, whether it’s daily, weekly, or monthly, depending on your needs. Once you’ve set up your ranking system, keeping it running smoothly is essential. Regular maintenance ensures that your data remains accurate, relevant, and useful.
On-page SEO helps to rank blog posts on Google by enhancing visibility to search engines. Also, SEO-friendly content is more discoverable by targeting relevant keywords and improving overall user experience. To achieve higher search engine rankings, it is essential to stay updated with the latest SEO trends and algorithm changes. One helpful tool for monitoring keyword phrases and optimizing your blog is Google Search Console.
