Most of these updates are minor, but occasionally there are major updates that can significantly impact rankings. And Google will announce these major updates on their Search Central Blog. In most cases, it’s perfectly fine to have SEO Anomaly some low-quality links in your profile. Just watch for patterns that suggest manipulative link building or potential spam that could trigger a Google penalty.
- I compared their content against ours, taking detailed notes on differences in structure, depth, and relevance.
- Earn a 25% higher ROI from SEO with our client-exclusive software stack — RevenueCloudFX.
- An on page SEO audit is like a website health check, examining elements for search engine optimization and user experience.
- Fixing issues improves site speed, indexing, and mobile usability.
Otherwise, you’ll need to wait for 3 days to verify your fixes and will have limited access to analysis results. Brand searches are an important way for people to find you online and branded SERPs also provide you with a good insight into how Google sees your brand. Issues with any of the things mentioned above are vital to include in an audit. Since audits are something you do regularly, keeping track of your most important metrics will help you understand the results of the changes you make over time. Next, consider what type of content could be valuable for others to link to.
The “without canonical” part is a technicality—but needless to say, these issues need fixing. If you have a lot of slow pages—as the website in the screenshot above does—then it’s worth reviewing the most important pages first. One way to do this is to sort by organic traffic from high to low. However, if you started crawling your website with Ahrefs Site Audit (as recommended), then you can see in plain English whether you’re facing any of the issues I mentioned above. Furthermore, nearly 60% of Google searches are done on mobile—and that’s 2016 data, it’s probably even higher now. If you’ve never audited your website, chances are you should.
On-Page SEO elements
There are a few high-quality website crawlers that work well for this purpose, but the one we have found to be the most useful is Screaming Frog. Website crawlers mimic the way Google might crawl your website following the sitemap.xml or by crawling from link to find and analyze each page on your website. Since SEO is an ongoing process, it’s important to establish yourself and track your progress (which many tools do via SEO scores).
Conclusion on doing SEO audits
Many SEOs often overlook security issues, but Google takes it very seriously. Beyond implementing HTTPS, there are a couple of areas you want to check if your site experiences problems. The tool perfectly picked up the low-quality content and explained why it scored so badly. This is exactly the type of content that Google’s human quality raters (and algorithm) are designed to flag.
If your company doesn’t mind waiting for your SEO audit report, then you don’t have to worry about this factor. Get a comprehensive audit of your website, especially if your last audit was more than a year ago — or if you’re revamping your SEO strategy. While it may cost more, it can make a massive impact on your company’s success. Before you choose an agency, look at what their audits include.
PPC allows you to buy immediate visibility, making it a fast-track option for driving traffic to your site. Your pages should each have unique titles, headings, and meta descriptions that include unique keywords describing their content. It’s important that every page you have targets unique keywords because if they target the same keywords, Google won’t know which one to show in search results. It’s also possible that you’ll lose rankings in Google search results since Google is dedicated to providing a positive user experience for its searchers. Search engine optimization isn’t a once-and-done digital marketing tactic.
